How to use AI for content creation and digital marketing, according to creators

January 08

  Artificial Intelligence (AI) has emerged as a pivotal force reshaping numerous tasks, simplifying processes across various domains, including editing and copywriting. The tech sphere, in particular, has witnessed the burgeoning impact of AI, prompting industries to grapple with its multifaceted opportunities and ethical considerations.

In this realm of AI evolution, creators, influencers, and entities within the creator economy have embarked on a journey, experimenting with this technology and integrating it into their day-to-day operations. While some creators have been utilizing AI technology for an extended period, the mainstream introduction of OpenAI's ChatGPT catalyzed a surge in its adoption among creators. ChatGPT, renowned for its versatility, has been instrumental in idea generation, drafting emails, and aiding research for video topics.

A substantial May survey indicated that over 94% of creators had incorporated AI into their content creation workflows. Notably, brands have also recognized the potential of AI, with more than half of creators revealing that brands had urged them to integrate AI into crafting branded content.

The applications of AI in content creation are diverse. ChatGPT, celebrated as a game-changing tool, has been instrumental in tasks such as generating video ideas, drafting emails and contracts, and supporting content research. However, ChatGPT is just one among many AI-powered tools. The survey revealed the adoption of platforms like MidJourney for text-to-image generation and Google Bard, Google's chatbot, among influencers.

AI has proven particularly advantageous for podcasters, streamlining arduous tasks like audio editing and transcribing. Tools like for live transcription and Descript for audio editing have significantly reduced production time for podcasters.

Some creators have pushed the boundaries by creating AI-based alter egos. For instance, OnlyFans personality Riley Reid developed a chatbot resembling herself through her company Clona, facilitating ongoing interaction with fans.

The advent of startups harnessing AI in the creator economy has marked a significant trend. Companies like Eleven Labs and DALL-E have emerged to simplify tasks such as multilingual dubbing and image generation from text prompts. Runway, a standout platform for video editing and filmmaking, has gained traction among creators and filmmakers, including those behind the VFX of the Oscar-winning film "Everything Everywhere All at Once."

Furthermore, companies like Lore Machine and Glystn have focused on simplifying storytelling and community management, respectively. Lore Machine generates visual "storyboards" from text, simplifying the adaptation of literary works into visual formats. Glystn uses AI to manage community interactions across multiple social media platforms, identifying trends and enhancing audience engagement.

Even established entities within the creator economy are tapping into AI advancements. Fanvue, akin to OnlyFans, foresees a surge in AI-generated influencers, especially in the adult-content sector. Influencer-marketing firms like Billion Dollar Boy have set up innovation units to facilitate brands in experimenting with AI-generated content.

However, amidst the excitement surrounding AI's potential, concerns persist regarding its impact on trust in creators and brands. Ad agency Ogilvy proposed an "AI Accountability Act" to advocate for transparent labeling of AI-generated influencer content, addressing these apprehensions about AI's potential implications.